Voice-over and captions for short videos: what works
Write one short sentence per scene that says what the scene shows, mention the key word of the scene so the animation can land on it, choose a voice that fits the audience and language, show captions word by word for viewers on mute, and lower the music under the voice.
Narration that matches the picture
If the screen shows “1,615 apps”, say “1,615 apps”. Viewers trust a video where voice and picture agree.
Pick the voice by listening
Accent matters, especially for local audiences such as Moroccan Darija. Listen to samples in your language before choosing.
Captions and music
Short caption lines (3 to 5 words), the spoken word highlighted, music lowered under the narration.
Questions
Should I always add captions?
Yes for social media; most viewers start with the sound off.