Motion graphics or live action: which video for a SaaS or an app?
For software products, motion graphics usually beat live action: they show the real interface clearly, update easily when the product changes, cost far less and can be produced in minutes with AI. Live action is better when the story is about people, places or physical products.
Choose motion graphics when
Your product lives on a screen, you ship updates often, you need several formats and languages, or your budget is limited.
Choose live action when
You sell a physical product, a place or a team, or when faces and testimonials are the message.
Questions
Can I combine both?
Yes: film a short testimonial, then use motion graphics for the product and the call to action.