How to make a product launch video without a video team
A good product launch video lasts 20 to 45 seconds and follows five beats: a hook, the problem, the product in action, two or three benefits with proof, and a call to action. Write one sentence of narration per scene, show your real product, add captions for viewers on mute, and export 16:9 for your site and 9:16 for social.
1. Hook in the first 2 seconds
Open with the outcome, not your logo: “Ship your app in a weekend”, “Your AI team for the busywork”.
2. Show the real product
Real screens beat stock footage. Zoom on the one thing that matters in each shot.
3. One benefit per scene
Keep on-screen text under eight words. Let the voice-over carry the explanation.
4. Proof, then the call to action
Use real numbers only. End with one clear action and your address.
5. Make every format
16:9 for your homepage and YouTube, 9:16 for Reels, TikTok and Shorts, 1:1 for feeds.
How to do it with MakeMotion AI
- 1
Write the brief
One or two sentences: the product, the audience, the tone.
- 2
Generate the storyboard
Paste your website into MakeMotion AI to build scenes and narration from your real product.
- 3
Export every format
Export 16:9 and 9:16 versions from the same brief.
Questions
How long should a launch video be?
20 to 45 seconds for social and homepages; up to 90 seconds for a full explainer.
Do launch videos need captions?
Yes. Most social videos are watched without sound, so captions keep the message.